Doing business in today’s harsh conditions makes goods and services sales management even more important. This happens due to the changing situation in the country that causes more entrepreneurs and managers realise the necessity of achieving not only immediate goals (getting immediate profit), but also long-term objectives.
Comprehensive research of foreign markets extends beyond obtaining, processing and analysing data concerning factors determining market conditions, demand and supply of the specific product, competitiveness, prices and distribution. The research is aimed for revealing market issues, gathering and processing information about foreign market in order to enhance commercial and economic decisions on manufacturing, logistics, sales and consumption of goods on the foreign market.
Modern science suggests a variety of methodological approaches to overall assessment and selection of foreign markets.
A few search engines are presented below:
a) the search for foreign sales markets (the search by entities, trade representatives and non-for-profit entitie data bases, tenders, normative documents, enquiries, trade exhibitions and fairs, event dates; there is the opportunity to look through foreign legislation and market reviews);
b) the search for tenders (the search by tender title, the country, the source of information, the tender date);
c) the search for enquiries (the search by the title, the commodity, the country, the source of information, the date of conduct);
d) the search for trade exhibitions (the search by the title, the industry, the country, the source of information, the exhibition date);
e) the search for market reviews (the search by the title, the country and the date);
f) the search for foreign partners (the search by the entity’s title, the industry/ the product, the country).
Small and medium-sized enterprises are also recommended to look through the review of existing restrictions on access for certain Russian products to foreign markets.